For many people, “to think” is to move from unexamined assumptions to inevitable conclusions without ever asking why—without ever knowing how to ask. Francisco Garcia-Julve asks the hard questions and proposes exhilarating approaches to new answers. Like Blaise Pascal, he packs his ideas into paradoxical aphorisms that provoke a reconsideration—and re-valuation—of even the most ordinary things. It’s a book for a culture whose standard ideas have proven dismally wrong in practice. It’s a book whose time is now. This second edition is filled with new propositions and new ideas. It’s practically a whole new book.